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AW 24 COLLECTION


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TO THE READER

What if it is not real?

What do you mean – ‘not real’?

Our emotions, I mean, or our perceptions on a more general note.

Is there a way to tell what is for real?

The notion of reality has been repeatedly challenged lately. In political terms, some selected heads of state have gone to great lengths decrying facts as ‘fake news’, obscuring solid journalistic research (a valid method to establish ‘reality) with their own version of the truth, largely as a means of calculated disinformation, one would assume. Or possibly from sincere delusion? Hard to tell.

The human mind has the astonishing ability to bend reality around individual notions of the self, to the extent that the same circumstance may appear real for one, and fake for the other.

In a space of imagination, a sense of longing supports a customized version of reality

that defines how we view the world. It controls our emotions, and consequently our decisions. In that sense, ‘fake’ can be very real.

In its current A/W collection, POAN looks at the double-edged sword of being real, as opposed to being fake – an attribute that fashion has been frequently confronted with. Most looks introduce an artificial element to leather, fur, and hair pieces, to what is commonly understood as ‘natural’ goods, hence subverting their real identity. Extending the topic to a human realm that deals with feelings and emotions, however, the goal is a larger one: It is to assess whether real love does in fact, exist.

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