DIRTY DIANA

WINTER 24/25 COLLECTION


TO THE READER

What if it is not real?
What do you mean – ‘not real’?
Our emotions, I mean, or our perceptions on a more general note. Is there a way to tell what is for real?

The notion of reality has been repeatedly challenged lately. In political terms, some selected heads of state have gone to great lengths decrying facts as ‘fake news’, obscuring solid journalistic research (a valid method to establish ‘reality) with their own version of the truth, largely as a means of calculated disinformation, one would assume. Or possibly from sincere delusion? Hard to tell.

The human mind has the astonishing ability to bend reality around individual notions of the self, to the extent that the same circumstance may appear real for one, and fake for the other.
In a space of imagination, a sense of longing supports a customized version of reality
that defines how we view the world. It controls our emotions, and consequently our decisions. In that sense, ‘fake’ can be very real.

In its current A/W collection, POAN looks at the double-edged sword of being real, as opposed to being fake – an attribute that fashion has been frequently confronted with. Most looks introduce an artificial element to leather, fur, and hair pieces, to what is commonly understood as ‘natural’ goods, hence subverting their real identity. Extending the topic to a human realm that deals with feelings and emotions, however, the goal is a larger one: It is to assess whether real love does in fact, exist.

What is the meaning of true love in modern culture?
Is true love dead?
Georg explores these questions by turning them into short films, which are then woven into the DNA of his collections.

POAN‘s shortfilm 100%REAL is a truly dissatisfying story, a fickle world is being portrayed with meaningless conversations, intrigues delivered by egotistical personalities and an even barely noticeable attempt to exit this reality... It paints a mood that we have all been made aware of and seems to cast a depressing shadow over this experience of life.


Is it a fake world we live in or is this real ? Are we allowed to have expectations towards our friends, partners, family ? or are we ill ad- vised in doing so, lining ourselves up for a neverending story of di- sappointments.

We have to find our own answers to these questions... Erich Fromm, in his work “ The art of loving” shares what he has found to be true and real, perhaps a new beginning for our Main Protagonist couple played by Renan Pacheco and Stefania Cristian.

FILM

Emanuel Hoodie Women Green

Noir Smoking Jacket Men Ivory

EDITORIAL

CAMPAIGN

FILM

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Nettie Cropped Jacket Women Black

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Queen Trousers Women Black

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Henri Sequins Jacket Women Black

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Genie Sequins Trousers Women Black

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Michael Jacket Women Black

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Mausi Cropped Cardigan Women Black

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Bebe Body Women Black

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Michael Jacket Women Ivory

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Elva Knitted Palazzo Trousers Women Ivory

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Emanuel Hoodie Women Green

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Henri Sequins Jacket Women Gold

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Fiona Pencil Skirt Women Black

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Delta Denim Mini Skirt Women Black

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Emanuel Hoodie Women Brown

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Cardinal Tank Top Women Black

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Emanuel Hoodie Men Brown

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Keaton Short Sleeve Polo Men Black

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Michael Double Over Coat Men Black

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Michael Jacket Men Ivory

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Prince Trousers Men Ivory

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Prince Smoking Trousers Men Ivory

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