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ACCESSORIES

BEACH

TOPS & JACKETS

DRESSES

TROUSERS & PANTS

TO THE READER

LOVE

“I’m loving it!”We attribute it to afast food chain or pick it up incessantly from our Instagram feed.

Do we need a re-evaluation ofLove – that heavily freighted termwhich seems to elevate humankindequally as haunting it, and latelydrifting off in a direction of vaguemeaninglessness? Maybe not – aswhat an unfulfilling, fruitless venture that would be.

Maybe yes – it needs a reboot.And, possibly, we
all might need to ask ourselveswhy we are not with the love of ourlives so often, why we have to
permanently chase and fight for it.What POAN does is to introduce aseries of collections that are in-spired by very different lovestories and survey the emotionalspectrum of that human quality.

Peoples of All Nations veerstowards Romantics of All Nations.The first collection MOZARTrelishes in the Sound of Music, theAustrian musical
film, which tells the story of aformer nun whose love is takingunexpected turns.

From god it deviates towards themotherly love of children, first, totransform into a romantic ventureonly later.

Its not always clear from the beginning where it is heading. Love ishard to plan, prepare and execute.

Its unpredictability, fragility, andoccasional fleetingness might offeroptions that appear possible atonce, surprisingly never havingbeen considered before.

With the introduction of the LoveSeries, POAN has put forwardviewpoints on or of the manyfacets of a quintessential humancondition, which hasn’t lost itsmeaning, despite the rise of fastfood chains and social media.

It is timeless and real. And ofcourse it is reflected in fashion,different styles for differingemotions, an observation we pickup and aim to encounter withmodern solutions.