MOZART T-SHIRT
BLACK

£85

ICEMAN BOMBER JACKET DOUSED WHITE

£450

MICHAEL JACKET 
DOUSED WHITE

£695

ROBERTO JUMPER 
DOUSED WHITE

£315

FENDER TROUSER 
DOUSED ASPHALT

£295

ROBERTO CARDIGAN
DOUSED WHITE

£335

TO THE READER

LOVE

“I’m loving it!” We attribute it to a fast food chain or pick it up incessantly from our Instagram feed.

Do we need a re-evaluation of Love – that heavily freighted term which seems to elevate human kind equally as haunting it, and lately drifting off in a direction of vague meaninglessness? Maybe not – as what an unfulfilling, fruitless venture that would be.

Maybe yes – it needs a reboot. And, possibly, we all might need to ask our selves why we are not with the love of our lives so often, why we have to permanently chase and fight for it.What POAN does is to introduce a series of collections that are in-spired by very different love stories and survey the emotional spectrum of that human quality.

Peoples of All Nations veers towards Romantics of All Nations. The first collection MOZART relishes in the Sound of Music, the Austrian musical
film, which tells the story of a former nun whose love is taking unexpected turns.

From god it deviates towards the motherly love of children, first, to transform into a romantic venture only later.

It`s not always clear from the beginning where it is heading. Love is hard to plan, prepare and execute.

Its unpredictability, fragility, and occasional fleetingness might offer options that appear possible at once, surprisingly never having been considered before.

With the introduction of the Love Series, POAN has put forward viewpoints on or of the many facets of a quintessential human condition, which hasn’t lost its meaning, despite the rise of fast food chains and social media.

It is timeless and real. And of course it is reflected in fashion, different styles for differing motions, an observation we pickup and aim to encounter with modern solutions.