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POAN X Toshi Try before you buy in London

THE FILM 

LIMITED EDITIONS

FILM SCRIPT

1. DINNER CONVERSATION


A couple are sitting on a
table and are having the olddiscussion about god and howgod doesn’t prevent sufferingetc... Georg comes along andoffers help. 

2. ARRIVING IN EGYPT


A fancy POAN hot air ballonlands in Egypt, they travel onto Mount Sinai by the RedSea, they get out of the carand there is a red button onthe mountain, which is pushedand a door opens. They get inan time machine which lookslike an elevator / it’s a spaceship travel through time. 

3. GETTING OUT TO LATE


They get off a bit too lateand witness “leaving thegarden of Eden” which weweren’t thrown out of but justsimply left, over the first everrelationship argument... (theApple had nothing to do withit) 

4. BATTLE OF THE RED SEA


Now the get out at the righttime and there is a battle is infull blast, Moses=Akhenatentried to prevent the peoplefrom smashing their heads

in helplessly he prays to godwho splits the sea (god likesMoses-Akhenaten) 

5. THE WONDER / GOD INTERVENES


God splits the sea & takes theblinds of people and they seethe entire truth of everythingand everyone... they all

relax and sit down to have acommunal picnic and a goodchat, figure things out, teachanother, dance & hug... nextto the water walls, they don’teat the fish but play/talk withit.

Everybody is super happy andrelaxed they all doze off untilone burbs... the other one feltthat to be inappropriate andcomplains & a chain reactionis set in motion that lets thewhole debacle unfold againand the war continues... 

6. RESENTMENT


Sea closes again and thepeoples are divided, stillangry about the other onesover on the other side.Aknhaten=Moses in themiddle on a boat shaking hishead rowing off. 

7. SCRIBES


We see both parties writingtexts interpreting whathappened in their own way,GOSSIPPING away. 

8. QUINTESSENCE

God created us with all
the tools to be happy andharmonious & free but we
just simply are too selfishand preoccupied to live thatway, as we don’t understandthat we are one in the many -harmony through diversity. 

CROPPED KILL JACKET CAMO
£495
JUMPSUIT OVERALL CAMO
£775
HEART HOODIE BLACK
£310
CROPPED KILL JACKET CAMO
£495

TO THE READER


The notion of bridging thestyle gap, from Egypt’s biblicalhistory to modern-day militaryaesthetics, form the base ofinspiration for our seventhcollection, “SINAI”.

POAN’s Founder anddesigner, Georg Weissacher has an underlying emotiveinfluence of love behind eachcollection, SINAI is no different- the notion of love whichencouraged the collectionsname and stylistic referencessurrounding Egypt, sproutedfrom an Agape (Godly) type ofLove: Anticipation has built upover time on how to overcomethis age of the new normal,and it is exciting to be releasinga collection now, which isbuilt upon an unconditional,universal form of love.

Collection features which focuson the modernity of Egyptianstyle rather than its classicalpast, include Matisse inspiredprints of colourful paper cut-outs in the idiosyncratic style the French painter has pursued inhis ‘Egyptian Curtain’. Blacks,greens and reds are combinedin blocky features, layered ontop of each other to frame aheart printed on a top. Movinginto SINAI has seen a largeravailability of outerwear andeveningwear pieces matchingthe mood of the seasons weare in and also approaching. 

French painter has pursued inhis ‘Egyptian Curtain’. Blacks,greens and reds are combinedin blocky features, layered ontop of each other to frame aheart printed on a top. Movinginto SINAI has seen a largeravailability of outerwear andeveningwear pieces matchingthe mood of the seasons weare in and also approaching. 

The various elements thiscollection holds transgress intoeach other for classic tailoredmoments as well as party lookswhere a cropped camouflagejacket can be styled over ashort halter-neck tulle dress. Areflection of the dichotomy ofconflict and celebration whichhas been part of modern Egyptso ostensibly. 

Tahrir Square is a symbolicplace that immortalises a spiritof revolution which is cited intothis collection’s dark hoodies ingrey suede.

Warmer tones are the backdrop

to camouflage prints in greenand shades of grey whichserve as a founding elementof many pieces and POANssport - street style character.Aside from faux suede, maincollection materials includethe introduction of new anddifferent vegan, natural fabricsas we look for more ethicaland sustainable solutionsacross our limited edition piececollections brand. 

Previous incarnations ofcruelty free furs have returnedin key moments provided bySteiffschulte with the additionof vegan leathers.

“Harmony Through Diversity,a prominent brand value andtheme which we encourageand celebrate through ourname first and foremost,being tackled this time aroundthrough a fresh notion of loveand at a point where humanityglobally is also pushing a similarmessage feels important for usas a brand” 

 Georg

COMBAT TROUSERS CAMO
£445
SINAI T-SHIRT BLACK
£105
CLINT TROUSERS GREY CAMO
£395