DIRTY DIANA

WINTER 24/25 COLLECTION


TO THE READER

What if it is not real?
What do you mean – ‘not real’?
Our emotions, I mean, or our perceptions on a more general note. Is there a way to tell what is for real?

The notion of reality has been repeatedly challenged lately. In political terms, some selected heads of state have gone to great lengths decrying facts as ‘fake news’, obscuring solid journalistic research (a valid method to establish ‘reality) with their own version of the truth, largely as a means of calculated disinformation, one would assume. Or possibly from sincere delusion? Hard to tell.

The human mind has the astonishing ability to bend reality around individual notions of the self, to the extent that the same circumstance may appear real for one, and fake for the other.
In a space of imagination, a sense of longing supports a customized version of reality
that defines how we view the world. It controls our emotions, and consequently our decisions. In that sense, ‘fake’ can be very real.

In its current A/W collection, POAN looks at the double-edged sword of being real, as opposed to being fake – an attribute that fashion has been frequently confronted with. Most looks introduce an artificial element to leather, fur, and hair pieces, to what is commonly understood as ‘natural’ goods, hence subverting their real identity. Extending the topic to a human realm that deals with feelings and emotions, however, the goal is a larger one: It is to assess whether real love does in fact, exist.

What is the meaning of true love in modern culture?
Is true love dead?
Georg explores these questions by turning them into short films, which are then woven into the DNA of his collections.

POAN‘s shortfilm 100%REAL is a truly dissatisfying story, a fickle world is being portrayed with meaningless conversations, intrigues delivered by egotistical personalities and an even barely noticeable attempt to exit this reality... It paints a mood that we have all been made aware of and seems to cast a depressing shadow over this experience of life.


Is it a fake world we live in or is this real ? Are we allowed to have expectations towards our friends, partners, family ? or are we ill ad- vised in doing so, lining ourselves up for a neverending story of di- sappointments.

We have to find our own answers to these questions... Erich Fromm, in his work “ The art of loving” shares what he has found to be true and real, perhaps a new beginning for our Main Protagonist couple played by Renan Pacheco and Stefania Cristian.

FILM

Emanuel Hoodie Women Green

Noir Smoking Jacket Men Ivory

EDITORIAL

CAMPAIGN

FILM

Ivory

Michael Jacket Women Ivory

Ivory

Victor Overcoat Women Black

Ivory

Queen Trousers Women Black

Ivory

Michael Jacket Women Black

Ivory

Queen Trousers Women Ivory

Ivory

Noir Smoking Jacket Women Black

Ivory Ivory

Cher Catsuit Women Ivory

Ivory Black

Costa Leggings Women Black

Ivory

Noir Double Jacket Women Tan

Ivory

Noir Smoking Jacket Women Ivory

Ivory

Iceman Bomber Jacket Women Ivory

Ivory

Keaton Short Sleeve Polo Women Ivory

Ivory

Ikarus Graffiti Shirt Women White

Ivory

Keaton Short Sleeve Polo Women Black

Ivory

Hans Jacket Women Black

Ivory

Iceman Bomber Jacket Women Black

Ivory

Fender Drop Crotch Trousers Women Black

Ivory

Michael Double Overcoat Women Tan

Ivory

Fender Drop Crotch Trousers Women Ivory

Ivory

Costa Bodycon Dress Women Black

Ivory

Noir Double Jacket Women Black

Ivory Black

Hero Cropped Hoodie Women Black

Ivory

Michael Overcoat Women Black

Ivory Black

Laura Shirt Dress Women Black

Ivory

Roberto Cardigan Women Ivory

Ivory Black

Roberto Cardigan Women Black

Ivory Black

Cardinal Alpaca Tank Top Women Black

Ivory Ivory

Cardinal Alpaca Tank Top Women Ivory

Ivory

Cher Catsuit Women Black

Ivory

Victor Overcoat Women Ivory

Ivory

Noir Smoking Jacket Men Black

Ivory Black

Roberto Crewneck Jumper Men Black

Ivory

Prince Smoking Trousers Men Black

Ivory

Michael Jacket Men Black

Ivory

Prince Trousers Men Black

Ivory

Keaton Short Sleeve Polo Men Black

Ivory

Michael Overcoat Men Black

Ivory

Michael Double Over Coat Men Tan

Ivory Black

Roberto Cardigan Men Black

Ivory

Noir Double Jacket Men Black

Ivory

Hans Jacket Men Black

Ivory

Fender Drop Crotch Trousers Men Black

Ivory

Michael Jacket Men Ivory

Ivory

Prince Trousers Men Ivory

Ivory

Noir Smoking Jacket Men Ivory

Ivory

Noir Double Jacket Men Tan

Ivory

Prince Smoking Trousers Men Ivory

Ivory

Ikarus Graffiti Shirt Men White

Ivory Lightblue

Palladio Shirt Men Lightblue

Ivory

Keaton Short Sleeve Polo Men Ivory

Ivory

Fender Drop Crotch Trousers Men Ivory

Ivory White

Palladio Shirt Men White

Ivory

Roberto Cardigan Men Ivory

Ivory Ivory

Roberto Crewneck Jumper Men Ivory

Ivory

Palladio Shirt Men Lightblue

Ivory

Adone Top Men Ivory

Ivory

Hans Knitted Jacket Ivory

Ivory

Keaton Short Sleeve Polo Men Ivory

Ivory

Fender Drop Crotch Trousers Men Ivory

Ivory

Palladio Shirt Men White